caret
OVERVIEW
Focus is an energry drink intended for busy adults who need a boost to get through their day. Whether it be a college student or a recent grad just beginning their career, this drink will give them the energy they need to get their work done.
DETAILS
The brand I created is meant to attract the user group: young, busy adults. I used colors, fonts, and layouts to visually attract viewers. I began by sketching many possible solutions, and I decided to continue with these two ideas.
focus sketch 1 focus sketch 2
focus blue logo focus yellow logo
FINAL LOGOS
After having a couple good ideas, I recreated the logos in Illustrator. I used colors and contrast to engage the user.
focus mockup 1 focus mockup 2
MORE PROJECTS