Scott Kendra Portfolio

London Orchestra Festival

Overview

The London Orchestra Festival is in need of a website to promote and attract more viewers to their festival. The owner hopes this will increase tickets sales and festival passes. They want the process of signing up online be engaging, while also being simple and easy to use.

Problem

The site serves two main puroposes: buying tickets and volunteer sign-ups. Based on research found about the users, I developed an experience that is functional, unique, and useful. The three users for this website are music festival enthusiasts, OG fans, and festival volunteers.

Music Festival Enthusiast

ages 18-25
something to do with friends
like the genre and groups
social interaction

OG Fan

ages 25-65
appreciates history
see favorite groups again
social interaction

Festival Volunteer

ages 30+
can't afford tickets, but wants to see performers
needs money
adds another connection

Sitemap

After finding and understanding the users, I created a sitemap that organizes content into four categories: about, lineup, tickets, and volunteer. This allows each user to easily find what they’re looking for.

Prototypes

The following four screens outline how the user will purchase tickets. I used a variety of visual design elements to create an interesting interface. I used heirachy to direct pathways, colors and images to convey feel, and grid to organize content.

Tickets: The user will view ticket options and prices.

Select tickets: The user can select tickets and review cost.

Payment: The user sees their order and enters payment information.

Order confirmation: The user gets a confirmation and order review.

Outcome

The interface provides the users with easy and useful guide to satisfy their needs. It is simple and easy to use, while also being a valuable tool for reference.

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