Cameraly is a local camera shop located in Los Angeles, California. They are in need of new branding that communicates their values, character, and purpose. The brand will be used for many different touchpoints, such as signs, stationery, clothing, etc.

“For young professionals and student photographers, Cameraly is a specialty store supplying new and used cameras at affordable prices and reasonable trade-in value with the goal of making cameras easily accessible to new and inexperienced individuals.”

This brand-mark is the primary logo for Cameraly. The logo represents the friendly, creative, fun attitude of the store. It is used for the majority of touchpoints, including signs, shirts, stationery and business cards.

The symbol is a secondary logo, mostly used in smaller variations. It is used for icons in social media, pins, business cards, etc.

The brand stays consistent throughout various different signs and posters. These will be outside and inside the store to communicate the values and purpose of the brand.