ACE Financial is an advising service that serves educators and their financial needs. The goal was to create a brand manual demonstrating the brand elements and portray the brand assets in a unique and memorable fashion.

I began brainstorming brandmarks that hit on both topics associated with the brand: financial advising and teachers. Here are a few of the original ideas that attempted to display a school-like feel, while also being professional and appealing to the target audience. While these iterations did not end up in the final, they served as good explorations that eventually led me to the final version.

I borrowed inspiration from old stamps teachers used to give their students on graded papers. Some would say “Nice job!” or “Great!” They also featured stars and other visual devices to support the idea. After looking through some teacher stamps I found, I began exploring an emblem mark that looks visually similar.

ACE Financial presents itself in a personalized way that makes teachers feel right at home. Marketing pieces feature welcoming faces of teachers to showcase their diverse clientel. The website gives general information about the service and directs teachers to schedule an initial consultation with an advisor.

The indoor space should be a familiar view for teachers and administrators. Most of these individuals see office spaces daily, so they will feel comfortable when walking into a location. Oak wood furniture, large glass windows and cozy seating will make this an enjoyable place for clients to enter.

Similarly, the outside branding should use brick and other school building features to represent the brand. Big open windows implore prospective clients to come inside and sit down with a staff member.

These name tags and masks keep the fun yet professional look, which the target audience will enjoy.

Stationery and business cards utilize the brand colors and type to appear sophisticated, while also keeping that fun and bright energy